Privacy Policy
Last updated: March 25, 2026
Apex Automations ("we," "us," or "our") respects your privacy. This policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services.
Information We Collect
We collect the following types of information:
- Personal information you provide directly: Name, email address, phone number, and business name submitted through our contact form or during consultations
- Communication records: Phone calls, emails, and text messages exchanged between you and Apex Automations
- Device and usage information: IP address, browser type, operating system, pages visited, and time spent on our website (collected automatically via cookies and similar technologies)
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries and provide our AI automation services
- To send transactional messages such as appointment reminders, service updates, and account notifications
- To send marketing and promotional messages about our services (only with your explicit opt-in consent)
- To improve our website, services, and customer experience
- To comply with legal obligations
SMS/Text Messaging Program
Apex Automations offers an SMS messaging program for leads and clients who opt in. Here are the details of our SMS program:
- What messages you will receive: Service updates, appointment reminders, follow-up messages related to AI automation services, and (if you opt in separately) marketing and promotional messages
- How to opt in: You may opt in to receive SMS messages by submitting our contact form on our website and checking the appropriate consent checkbox(es), or by providing verbal consent during a phone consultation
- Message frequency: Message frequency varies based on your interactions with us. You may receive anywhere from 1 to 10 messages per month depending on your engagement
- Message and data rates: Standard message and data rates may apply depending on your mobile carrier and plan
- How to opt out: You can opt out at any time by replying STOP to any message you receive from us. You will receive a one-time confirmation message and will no longer receive SMS messages from us
- How to get help: Reply HELP to any message for assistance, or contact us at ben@apexautomations.agency or (406) 499-1868
- SMS consent is not required: Opting in to SMS messages is not a condition of purchasing any services from Apex Automations
We do not sell, rent, lease, or share your SMS consent, phone number, or opt-in information with any third parties for their own marketing purposes. Your SMS consent and phone number information is shared only with our SMS service provider (GoHighLevel/Twilio) for the sole purpose of delivering the messages you have opted in to receive. No other third parties have access to your SMS opt-in data.
Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to:
- Remember your preferences and settings
- Understand how visitors use our website (analytics)
- Improve website performance and user experience
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may affect your experience on our website.
We may also use third-party analytics services (such as Google Analytics) that collect anonymized usage data to help us understand website traffic and behavior.
Data Security
We take the security of your personal information seriously and implement the following measures to protect it:
- Encrypted data transmission (HTTPS/SSL) on our website
- Secure storage of personal information in password-protected systems
- Access controls limiting who can view your information to authorized personnel only
- Regular review of our security practices
While we implement reasonable security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
Data Sharing
We do not sell your personal information to third parties. We may share your information only in the following circumstances:
- Service providers: We share information with trusted service providers who help us deliver our services (e.g., CRM platform, SMS/email delivery services). These providers are contractually obligated to protect your information
- Legal requirements: We may disclose information if required by law, court order, or government regulation
- Business protection: We may share information to protect the rights, property, or safety of Apex Automations, our clients, or the public
Your Rights
You have the following rights regarding your personal information:
- Access: You may request a copy of the personal information we hold about you
- Correction: You may request that we correct inaccurate or incomplete information
- Deletion: You may request that we delete your personal information from our systems
- Opt-out of marketing: You may opt out of marketing communications at any time by replying STOP to any SMS, clicking "unsubscribe" in any email, or contacting us directly
- Update preferences: You may update your communication preferences by contacting us at any time
To exercise any of these rights, please contact us using the information below. We will respond to your request within 30 days.
Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. When your information is no longer needed, we will securely delete or anonymize it.
Changes to This Policy
We may update this privacy policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have questions about this privacy policy or wish to exercise your rights, contact us at:
Apex Automations
1003 Hawthorne Avenue, Ypsilanti, MI 48198
Email: ben@apexautomations.agency
Phone: (406) 499-1868